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LEADERSHIP TEAM

Peter Dobbelsteyn
General Manager
Peter Dobbelsteyn joined the SafeWorks team as the GM in October, 2020. Peter spent 20 years with General Electric in progressive leadership roles in the power generation industry. Peter was most recently the Regional Director for GE Power Services, overseeing the Western U.S. region for the Gas & Steam Turbine Maintenance business. As Regional Director, Peter successfully lead one of the largest North American regions consisting of 13 States, with an install base of ~350 power plants (2000 units), driving financial growth, operational excellence, rigor and compliance on 5 key operational metrics: Safety / Quality / Cycle / Cost / Productivity. Peter completed his studies in Business & Supply Chain Management at the University of Alberta and also received his SCMP accreditation as a supply chain management professional. He most recently completed his MBA from the Ivey Business School at Western University.

Craig Pazarena
SafeWorks CFO
Craig Pazarena joined SafeWorks in July 2020 as CFO of SafeWorks. Previously, Craig spent 17 years in the Automotive Industry in various Finance roles including 11 Years in Asia Pacific Regional Leadership roles. Craig also worked in the Tech Industry for 7 years leading different businesses financially for Amazon, AWS and Expedia. Craig has his Bachelors in Finance and a Masters Degree in Accounting.

Greg Crew
Vice President of Global Product Management
Gregory Crew joined SafeWorks in 2007 and has held progressive management roles, currently Vice President Global Product Management where he is responsible for the marketing and management of SafeWorks' global product line. Previous roles with SafeWorks include Product Manager for the wind segment followed by Director of Global Product Management. He has been a key contributor to SafeWorks' growth, notably in turbine service lifts and IBEX® climb assist products. Prior to joining SafeWorks, Gregory held senior management positions at Nordic Energy and Nordic Windpower. He has a bachelor’s degree in international relations from Brown University and a master’s degree in international business and finance from the Institut d’Etudes Politiques de Paris.

John Sotiroff
Vice President and General Manager - Spider Operations
John Sotiroff rejoined SafeWorks in 2017 as Vice President and General Manager - Spider Operations. Previously, John spent ten years with SafeWorks, serving as Vice President Spider Sales and Distribution where he successfully led the business through significant transformation and growth. Most recently, he served as Vice President and General Manager of the Power Climber and Power Climber Wind business segments, responsible for driving tactical sales growth and developing strategies for accelerated global growth. Outside of SafeWorks, John has served as President and Chief Executive Office of Boulder Prime Consulting, specializing in strategic planning and sales force management, and has also held progressive sales management roles with ArvinMeritor and its predecessor Rockwell International. He received both a bachelor's degree and a master's degree in business administration from the University of Michigan.

Colby Hubler
Vice President Global Sales – Power Climber & Power Climber Wind
Colby Hubler joined SafeWorks in May 2012 as Key Account Manager for its wind segment. He quickly progressed to Sales Manager then Sales Director and now serves as Vice President Global Sales, responsible for the success of the Power Climber and Power Climber Wind brands globally. Prior to joining SafeWorks, Colby spent eleven years with Mill Direct, most recently as Sales Director. With 24 years of sales experience, Colby is gifted at developing strong key account relationships. He serves on the Scaffold and Access Industry Association executive committee as Treasurer and holds a bachelor’s degree from the University of Washington, Seattle.



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