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LEADERSHIP TEAM

Michael Moritz
General Manager
Michael Moritz joined SafeWorks in April 2006, most recently serving as Vice President – Supply Chain and International Operations responsible for the SafeWorks global supply chain and the SafeWorks integration into BrandSafway. Mr. Moritz has over 25 years of progressive operational experience with previous assignments including Director of Materials at Microscan Industries, and Manufacturing Manager at Liberty Technologies. Throughout his career, he has developed systems and programs to accelerate the value of a global supplier base and ensure best in class quality and performance. He earned an associate’s degree in electronics, a bachelor’s degree in management and a master’s degree in business administration from Philadelphia University.

Vishnu Irigireddy
Vice President of Global Engineering
Vishnu Irigireddy joined the SafeWorks leadership team in 2016. As Vice President of Global Engineering, he is responsible for all product-related engineering functions including new product innovation and development, technology roadmapping, and management of intellectual property. Mr. Irigireddy brings more than 16 years of senior leadership experience in engineering and strategic growth, most recently serving as Director of Global R&D at Apex Tool Group where he accelerated corporate growth through acquisitions and new product development while leading a global team of engineers in mechanical, electrical, and software functions. He holds a bachelor’s degree in mechanical engineering from the National Institute of Technology, India, a master’s degree in mechanical engineering from the University of Missouri, and a master’s of business administration degree with a concentration in finance from Millikin University in Illinois. He is also a certified Lean Six Sigma Black Belt and champion of the continuous improvement philosophy.

Greg Crew
Vice President of Global Product Management
Greg Crew joined SafeWorks in 2007 and has held progressive management roles, currently Vice President of Global Product Management where he is responsible for the marketing and management of SafeWorks' global product line. Previous roles with SafeWorks include Product Manager for the wind segment followed by Director of Global Product Management. He has been a key contributor to SafeWorks' growth, notably in turbine service lifts and IBEX® climb assist products. Prior to joining SafeWorks, Mr. Crew held senior management positions at Nordic Energy and Nordic Windpower. He has a bachelor’s degree in international relations from Brown University and a master’s degree in international business and finance from the Institut d’Etudes Politiques de Paris.

John Sotiroff
Vice President and General Manager - Spider Operations
John Sotiroff rejoined SafeWorks in 2017 and was promoted to Vice President and General Manager - Spider Operations. Previously, Mr. Sotiroff spent ten years with SafeWorks, serving as Vice President of Spider Sales and Distribution where he successfully led the business through significant transformation and growth. Most recently, he served as Vice President and General Manager of the Power Climber and Power Climber Wind business segments, responsible for driving tactical sales growth and developing strategies for accelerated global growth. Outside of SafeWorks, Mr. Sotiroff has served as President and Chief Executive Office of Boulder Prime Consulting, specializing in strategic planning and sales force management, and has also held progressive sales management roles with ArvinMeritor and its predecessor Rockwell International. He received both a bachelor's degree and a master's degree in business administration from the University of Michigan.